![]() ![]() If you listed “creativity” as a skill, put it to use and see how a wayward potential connection can become an opportunity by scanning through their profile and seeing if anything clicks. Sometimes, even people or businesses who found you by accident can be a perfect fit for what you’re offering. If they are, and your services are a good fit, reach out proactively. Do some digging yourself and see if the company involved is hiring or potentially looking for new suppliers, both on LinkedIn and by searching through other methods. It may not always be apparent why a business or person found you in their results or if they even looked at your profile once you appeared – to help encourage that to happen, be sure to have an open, approachable profile pic. For those who are looking for work, the primary result should ideally be hiring or human resource managers. ![]() If you’re looking to attract business clients, are sales managers or supply coordinators chief among the results? If not, hone your message to place emphasis on your product, its quality, and your experience with it. ![]() Job titles are another key indicator of whether or not your profile is working in the way that you’d like it to. Not everyone who finds you will be an ideal fit, but the odds of making a valuable connection will invariably increase. The more keywords you add to your profile, the more you’ll appear in search results. If you’ve gained new skills that you know will add value, don’t hesitate to make them front and center. You can also add keywords to your profile to emphasize particular strengths. Modifying your title and your skills (which can include up to 50 skills) to precisely target your clients’ or potential employers’ needs will help to ensure that your profile is getting to the right audience. If they aren’t, and most of the people searching for you are in unrelated fields, then it’s definitely time to tune-up your profile to better meet your needs (and your prospective searchers). These two pieces of information are prizes that you can put to immediate use.įirstly, are the organizations in line with who you’d like to attract to your profile? If you’re primarily offering services in specific fields to clients, the majority of the results should be in the field you specialize in. When looking at your search results, you’ll typically see the organization that the searcher belongs to, along with their job title. While it may seem like a simple positive reinforcement that can be left alone – after all, appearing in any search results should be a good thing – you can extract helpful insights from your search appearances that will enable you to optimize your profile to achieve the results you’re looking for. When you visit your LinkedIn profile, one of the most valuable pieces of information found in your notifications is the number of times your profile appeared in search results, and who the searcher was. ![]()
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